Category Archives: News

Opportunity Score – A New Optimization Feature in Meta Ads Manager

  The Opportunity Score is a newly introduced feature in Meta Ads Manager that uses research-backed recommendations to help businesses maximize the impact and effectiveness of their advertising campaigns. How Opportunity Score Supports Better Advertising...

[Google Ads] Product Updates for March-April 2025

Update 1: Demand Generation Campaigns Now Support 9:16 Images for Full-Screen Experience Starting March, Demand Generation Campaigns (DGC) support 9:16 vertical image uploads. This allows advertisers without video assets to still leverage ad placements in...

[Google Ads] Product Updates for April – May 2025

Update 1: PMax Customer Retention Goal Now Fully Launched Performance Max (PMax) now supports the customer retention goal for all advertisers. This feature helps re-engage lapsed users by allowing advertisers to increase bids specifically for...

[Google Marketing Live 2025 (Part 1)] Key Updates from Google Ads’ New AI Features

At this year’s Google Marketing Live (GML 2025), Google unveiled a series of impactful updates focused on three major areas: AI-powered innovation, expanded automation, and cross-platform integration. These changes are set to transform how advertisers approach search...

[Google Marketing Live 2025 (Part 2)] Key Updates from Google Ads’ New AI Features

After reading the previous article, are you still craving for more? Let’s dive deeper into Google’s latest updates with cacaFly! 5/ Creative Tools Upgraded: AI-Powered Ad Asset Generation Asset Studio: A centralized hub to manage and...

Google Cloud Next ’25 Recap: Top 6 AI Technologies Shaping the Future 

Google Cloud Next ’25 made a grand debut in Las Vegas, spotlighting how AI is reshaping business transformation on a global scale. This year’s conference showcased more than 500 real-world AI customer success stories and...

Make It Real: How AI and Human Content Help Brands Build Deeper Connections

AI has transformed how we create content. It is fast, scalable, and efficient. But while we are seeing more content than ever, we are also feeling less of it. In today’s fast-scrolling world, the real...

[Ad Spot Update] Boost Engagement with TikTok’s New 2025 Ad Features

TikTok continues to grow fast in Malaysia, with nearly 10 million users and over 1 hour of average daily usage. This short-form video platform has become a key battleground for brand attention. In addition to...

Fandom Culture: Turning Passion into Big Opportunities

In Malaysia, large-scale concerts, popular IP exhibitions, and themed events are drawing massive crowds. Tickets sell out within seconds, followed by waves of fan-driven support, co-creation, and pop-up activities. From city streets to social media...

Audio Advertising Guide: Master the Key Formula to Make Your Brand Heard

With the rise of streaming platforms and podcasts, audio has become an important medium for brands to connect with consumers. Audio advertising not only delivers strong immersion and emotional connection, it also opens up more...